Top 5 ways to improve your local SEO strategy

In this internet edge, everyone is looking for local service providers online as it’s a time saving technique to save lots of time and money. Local search is booming drastically where optimizing your website for local SEO is very much needed in this so competitive market.

You need to understand how your website performing in local search results. It is very crucial to identify your pain points for further improvements to strengthen your local SEO strategy.

This is not obvious as somebody who is located near your business only is your target customer.

It might be possible somebody from different place searching for the services from your area.

So do keep in mind that your audience is broad, and appearing in local search is advantage to get more leads.

Google results may vary from one location to another, however optimizing for local SEO is something which is utmost required if you are running a local business.

Local SEO is aims to optimize your local business in search engines

It is more common now days as people are searching for their desired products and services on Google near to their local area.

Keeping in mind there are local businesses optimized their WebPages and ranks top on SERP.

Have you ever thought of local searches where you are higher chances to convert your leads into your customers?

This is why it is very necessary to have your local business listed on Google to get appeared on local search queries.

This is a very important part of SEO as 88% of customers who searches the local business visit the store within a day.

And nearly 46% of all Google searches are seeking local information.

A well verged local SEO strategy is a key to drive more people to your store around your vicinity.

Here are some stats related to Local SEO

• 46% of all Google searches are searching for local business. (Source: GoGulf)
• 72% of local consumers who did the local search visited the store within the 5 miles. (Source: Hubspot Marketing Statics)
• 97% of people learn more about a local company online rather than anywhere else.
• Approx 60% of mobile searches are more conveniently looking to contact a local business on mobile friendly sites. (Source: Hubspot Marketing Statics)
• Approx 28% leads become customers. (Source: Joel House Search Media)
• 90% of searchers are picking business from the local search panel on Google first page.( Source: SEO Expert)

So these were the study done to have an overview about the local searches on search engines.

So here are the 5 important Points to be done for Boosting your Local SEO:-

Website Optimization:

First of all you need to have an overview of your website with the help of available analytical tools to measure your website SEO performance.

Here are some optimization tips:

• Create a well designed contact us page with proper address and contact details, if possible integrate a Google map on the page to locate your address on Google Map.
• If you have more branches, mentioned all the address here
• Place a button to call your numbers directly for Call to Action optimization.
• Optimize your webpage as per the mobile friendly Guidelines.
• Mention the timings clearly on the page to avoid any unwanted calls.

Optimize the page with Local Content:

• Please make sure if you are optimizing for the local SEO, you should describe the local products with keeping local keywords in place with well optimized manner.
• Include your Name of product, city, local area, neighbors, landmarks etc.
• Engage your audience by exploring local events near your area, and bring awareness among the audience.
• You can have an option to sponsor local events to get visibility in your local area.
• You can also take the help from influencers who can write an article on your business.

Create your business profile on Google My Business:

• Google my business is free tool, you can use it, mention all the details of your business, Name, Address, Phone Numbers
• Add Images of your business and products.
• Add your business timings.
• Ask for people to review your business; try to gain more genuine reviews from customers.
• Do not overflow your listing with fake reviews otherwise Google will block your business if you do so.

List your business on local business listing sites:

• List your business on local business sites.
• There are various local sites are available online where you can register your business for free and paid, both kind of listing available on different kind of websites.
• Please make sure always put the right and accurate information about your business.
• Choose the business category wisely to avoid listing in wrong category.
• Use images of your business like product images, service images, business logo to make authentic listing of your business online.

Partner with local blogging sites

• Try to promote your business with your business related blogs.
• Publish user friendly content on the blogging websites.
• Try to solve the user queries related to your business or products through your blogs, so that people can engage with your content.
• Make partnership with relevant business sites to provide frequent content based on your business.
• Forum posting is also worth to answer a query with appropriate references.
• Be active on social media; try to engage audience with various creative of your products.
• Post the occasion wishes on social media.
• Generate audience poll to engage local audience.

Final Words:

Local business is something where we often look unaware, but it is most important aspect of SEO.

Always be attentive and competitive to sustain in so competitive era.

Use to latest tricks and tips to boost your SEO.

Try to optimize your content time by time.

Learning should be the key to success, so if you want to keep ahead, you need to adapt changes and change is something always happens.

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