What is the quality score? Quality Score is a rating of the ads concerning relevancy, user experience and user behaviour for advertisements. Ad rank is a multiplication of your cost or bid and quality score. And this ad...
Pawan Kumar
Google is Simplifying portfolio bid strategies
Portfolio bid strategies are automated, goal-oriented strategies help to optimize bids across multiple campaigns. After getting feedbacks, google has simplified two bid strategy in July 2019 First, they are removing the...
What is PPC – Pay Per Click, How it can boost your business instantly?
What is PPC? Pay per click or PPC is an online advertising module where an advertiser pays each time when a user clicks on their online ads running on the search engines. These Ads basically appears on the search...
Google Ads is Going to Give More Control to An Advertiser in Smart Bids
Google is going to roll out new updates to give more controls to Google Adwords users or marketers. Now in the coming weeks and months, they will have new bid strategies. A. Campaign Lever Conversion Settings: Till now...
YouTube Alpha Testing Bumper Machine to Shorten Long Video Ads
After introducing non-skippable ads and finally bumper ads in 2016, Now YouTube is alpha testing a new tool which is based on machine learning to automatically pull out a six-second video version from a langer video ad...
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